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CRM Automation

Adobe Consulting - CRM Automation

Intelligent CRM automation platform with Adobe Experience Cloud, delivering 40% increase in lead conversion and 60% reduction in manual processes.

Adobe CRM Automation

40%

Lead Conversion Increase

60%

Manual Process Reduction

$750M

Budget Managed

Project Overview

As a Senior Consultant and Team Lead at Adobe Perkuto, I spearheaded the implementation of intelligent CRM automation platforms using Adobe Experience Cloud suite across multiple enterprise clients.

This project involved managing a $750 million budget while leading a team of 15 consultants to deliver exceptional results in campaign efficiency and ROI improvements.

Key Features

  • Adobe Experience Cloud integration
  • Automated lead nurturing workflows
  • Advanced customer segmentation
  • Real-time analytics and reporting
  • Cross-channel campaign orchestration

Technologies Used

Adobe Experience CloudAdobe MarketoAdobe MeasureCampaign AutomationAnalytics

Results & Impact

Performance Improvements

  • • 75% increase in campaign efficiency
  • • 35% rise in conversion rates
  • • 28% ROI boost across campaigns
  • • 40% expense reduction achieved

Operational Excellence

  • • Led team of 15 consultants
  • • Managed $750M budget successfully
  • • Implemented Adobe Marketo Measure
  • • 20% improvement in marketing efficiency